Download Hecho In Minnesota - Posters Designed , by UNO Branding (English and Spanish Edition), by Luis Fitch, Carolina Ornelas
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Art precisely imitates life in Luis Fitch s new bilingual book, Hecho in Minnesota: Posters Designed by UNO Branding. This colorfully elegant poster collection documents the recent Twin Cities decade-long movement toward a cross-cultural landscape. Speaking to both Hispanics and Anglos, the works reflect a new American fabric: a fusion of traditional and modern Hispanic culture in the Midwest. Hecho in Minnesota is a tribute to the state s evolving Hispanic experience, illustrating a cultural journey from the early days to current-day. From an emerging local presence to a burgeoning force, Minnesota s Hispanic population has grown by 75% since 2010, The result: a rich new culture to share with fellow Minneapolitans art, food, celebrations, traditions, values. Therefore, much of the poster work centers around cultural institutions celebrated at the Mercado Central Minneapolis Hispanic merchant collective and cultural nucleus. It is a story told through artistry, often with a tinge of wry humor. As a medium, posters resonate deeply and historically with Hispanics. As an art form, they connect the old with the new and Minnesotans with Hispanics. From the quietly nostalgic to the overtly commercial, Mr. Fitch s posters make a definitive statement about the contemporary Minnesotan Hispanic lifestyle. The cultural significance and familiarity of this medium make it an ideal communication vehicle for local companies wishing to reach the Hispanic community and Mr. Fitch is the ideal poster-maker to craft such commercial messages. As a Mexico native, Hispanic fine art/visual design expert, and prominent Hispanic community supporter, he is frequently commissioned for poster work by local companies and non profit organizations like Target Stores, Aurora Charter Elementary, Minneapolis Institute of Art and Mercado Central. Several of those posters are showcased in the book. While the book s appeal is universal, the story is uniquely Minnesotan a nod to a blending community. In an age when nearly everything is Made in China, Mr. Fitch made a concerted effort to launch a book that is locally grown Hecho in Minnesota. It was authored, assembled, and printed in Minnesota a collaborative work of the local populace and merchants. Author Luis Fitch is founder and principal of UNO Hispanic Branding, an award-winning Hispanic strategic design firm headquartered in Minneapolis, MN. Since its inception in 1999, as Minnesota s first Hispanic branding agency, UNO has assisted several Fortune 500 clients with effectively serving the Hispanic market. Luis was raised in Mexico, studied at the prestigious Art Center College of Design in Los Angeles, and has since specialized in reaching domestic and international Hispanic markets.
- Sales Rank: #892308 in Books
- Published on: 2012-02-15
- Number of items: 1
- Binding: Hardcover
- 96 pages
About the Author
Luis Fitch Founder and Creative Director - UNO Branding In 1999 Luis Fitch founded UNO Branding as an independent company to be a new kind of Hispanic branding and creativity company partnering with clients and other agencies in all communications disciplines. Luis Fitch's career has spanned more than 32 years of branding with a unique focus on Hispanic strategy and design. At UNO Branding, he s deeply engaged at every step of a project and has lead award-winning branding efforts for top Fortune 500 companies. His no-nonsense approach and deep appreciation for the creative process and final product have helped him become one of the most sought-after Hispanic creative consultants. Fitch s work includes brand and corporate identity and design development for leading retail companies such as Target, Best Buy, Macy s, Nike and Nash-Finch. His understanding of how design and culture affects consumer attitudes has led to many ideas executed in design as well as advertising. He has guided the design component of significant integrated programs for Kimberly-Clark, PepsiCo, Sunny Delight, Very Fine Juices, Josten s, General Mills and MTV Latino. His prevalent work is profiled in international design and marketing publications around the world. His work has been awarded by the prestigious Peter Glen Special Award for Public Service, highly recognized by the Retail Advertising & Marketing Association and was featured in Graphic Design USA 500th Issue Special People to Watch.
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A Multifaceted Look at Mexican Culture in Minnesota
By jvr
"Hecho in Minnesota", meaning made in Minnesota, is a partial retrospective of some of the posters created by Luis Fitch, a talented creative director from Tijuana, Mexico who now resides in Minneapolis, Minnesota. His art is universal but focused through the lens of Mexican culture and history. The posters are juxtaposed with quotations from Mexican folklore and famous Mexican and Mexican-American individuals. The posters are creative and colorful and playful, and filled with messages. It is a work to be enjoyed by those familiar with Mexican culture as well as those who would like to learn more about the largest Hispanic group in the United States. Many of the posters were created for community events although Mr. Fitch, through his UNO Branding, is a well known and highly successful commercial artist with an international reputation. There is a section at the end that explains the events and concepts depicted for those who are not familiar with them. The text is in both Spanish and English. It is a wonderful resource as well as a colorful and educational coffee table book.
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