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Email marketing 2.0: Strategie e tecniche efficaci per fare business (Web & marketing 2.0) (Italian Edition), by Nazzareno Gorni, Marco Ma
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Email marketing 2.0 offre ad aziende e professionisti nuovi strumenti per creare una relazione digitale rilevante con i propri clienti, potenziali e acquisiti, trasformandoli in preziosi ambassador del brand. Capitolo dopo capitolo, questa guida accompagna il lettore dagli elementi fondamentali fino ai segreti del mestiere. Chi si occupa di email marketing affronta ogni giorno svariate tematiche: dalla creazione di liste usando tecniche di social e search marketing alla composizione di un'email, dalle soluzioni antispam alla compatibilità con smartphone, dalla configurazione di server e domini alla raccolta e interpretazione di dati statistici. Aspetto decisivo di ogni campagna di comunicazione è, da sempre, il rispetto della normativa che regola la raccolta dei dati, la vendita e-commerce, i concorsi e la pubblicità online. Questo volume illustra e commenta i più recenti aggiornamenti legislativi europei e approfondisce i temi attuali dell'email marketing come l'ottimizzazione di testi, elementi grafici e call-to-action, la potenzialità dei social network e la gestione di destinatari e comunicazioni sulla base di attività e storico di acquisto, perché la via per il successo passa dal coinvolgimento di chi riceve il nostro messaggio.
- Sales Rank: #4539374 in eBooks
- Published on: 2013-08-01
- Released on: 2013-08-01
- Format: Kindle eBook
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Libro completo.
By AD2WEB S.
Davvero un libro completo che approfondisce tutti gli aspetti dell'email marketing. Non si trascura nulla, aspetti tecnici, legali e strategici. Consigliato!
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